WordPress Is Getting Into AI… And It Made Me Stop and Think

I went down a rabbit hole the other day.

Simple question:

“Is WordPress getting into AI?”

So I searched it.

Then I searched:

“WordPress AI website builder”

And that’s when it clicked.

This isn’t coming.

WordPress has had a dedicated AI team since May of 2025.

When you think about it, you’ve got:

• Built-in AI assistants
• AI site generators

Entire ecosystems forming around it

And then on top of that…

You’ve got tools like:

• Relume
• UX Pilot
• Base44

All pushing in the same direction.

So now the question isn’t:

“Will AI change web design?”

It’s:

What does this actually mean for people like us?

I’ve Been Using AI Since The Beginning

I jumped into AI early.

Like… really early.

A few months after ChatGPT came out.

Back when it was:

hallucinating like crazy

getting things wrong constantly

still kind of a toy

And even then… I saw it.

I didn’t use it to replace thinking.

I used it to:

• dump ideas
• structure thoughts
• write rough drafts
• organize chaos
• speed up workflows

Then I refined everything.

That became the pattern.

AI does the heavy lifting.

I shape it.

And that hasn’t changed.

The Part Nobody Talks About

There’s something AI still doesn’t have.

And I don’t think it ever fully will.

• Taste
• Judgment
• Restraint
• Original thought

AI can generate.

But it doesn’t decide well.

It doesn’t know:

• what to remove
• what to simplify
• what actually matters

That part is still human.

And that’s where the value is shifting.

So Where Does WordPress Fit Into This?

This is where it got interesting for me.

Because WordPress isn’t ignoring AI.

They’re leaning into it.

Hard.

They’re building:

• AI assistants inside the platform
• text-to-site builders
• plugin ecosystems around AI workflows

You can even see their direction starting to show in things
like: https://wordpress.com/ai-website-builder/

So now you’ve got two worlds colliding:

Traditional web design
AI-generated websites

And naturally…

That brings up the question.

Is This Replacing Designers?

Short answer:

No.

But it is replacing bad work.

The kind of work that:

• has no strategy
• has no positioning
• looks like every other template
• exists just to “have a website”

That part?

Yeah… AI is going to eat that.

But real work?

The kind that actually drives revenue?

That’s not going anywhere.

Because clients don’t actually want:

“A website”

They want:

Leads
Sales
Growth
Clarity

And AI doesn’t solve that by itself.

This Is Where It Gets Weird (Ethics)

This is the first time I’ve actually paused.

Not because of the tech.

But because of the shift.

Back in 2022:

Google was basically against AI content.

Then…

They launched their own.

Now it’s everywhere.

So what changed?

Not the ethics.

The leverage.

And that’s something to pay attention to.

How I’m Looking At This Moving Forward

I don’t see AI as a replacement.

I see it as:

A collaborator.

Use it to:

• move faster
• explore ideas
• remove friction
• handle repetition (um, yes please!)

But don’t let it decide everything.

Because the edge now is:

• How well you think.
• How well you refine.
• How well you see what others don’t.

That’s not going away.

The Real Opportunity

This is where most people will get it wrong.

They’ll either:

Ignore AI completely

or

Depend on it completely

Both are bad moves.

The real goal is:

Use AI for speed

Layer it with:

• experience
• taste
• strategy

That combination?

That’s hard to beat.

Final Thought

AI is changing how websites get built.

That part is obvious.

What’s not obvious is this:

The value is moving up the chain.

Less about:

“Can you build it?”

More about:

“Do you know what to build… and why?”

That’s where the next wave is.

So before you touch your website… make sure you’re building the right thing.

We’ll audit your site and show you exactly what’s working, what’s not, and what to fix.

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