Hawaii Aloha Trip Planner CRO
CASE STUDY
Hawaii Aloha Travel Trip Planner CRO
Conversion Optimization for Hawaii Aloha Travel’s Trip Planner
Project Snapshot
| Client: | Hawaii Aloha Travel |
| Location: | Honolulu, HI |
| Launch: | June 2025 |
| Services: | Conversion Optimization · UX Improvements · Form Flow Design |
“The new website finally reflects who we are. It feels local, professional, and so much easier for our clients to use.”
Bruce
Founder, Hawaii Aloha Travel
CASE STUDY
Hawaii Aloha Travel Trip Planner CRO
Conversion Optimization for Hawaii Aloha Travel’s Trip Planner
The Challenge
Hawaii Aloha Travel relies heavily on inbound trip requests from their website. Their original trip planner was difficult to complete on mobile and did not clearly guide visitors through the process.
Because the planner is the primary way travelers request itinerary help, friction in the form experience was limiting how many potential clients completed the process.
Key Issues:
- Trip planner difficult to complete on mobile devices
- Unclear form flow and step progression
- Too many questions presented at once
- Weak call to action guiding travelers to request help
Our Approach
We focused on improving the user experience of the trip planner by simplifying the form flow and making the process easier for travelers researching Hawaii vacations. The goal was to reduce friction, guide visitors step by step, and increase the number of completed travel inquiries.
What We Delivered:
Conversion Optimization Improvements
The planner layout was redesigned to improve readability and usability on mobile devices where most travelers begin planning their trips.
Form Flow Simplification
Questions were reorganized into a clearer step-by-step structure to make the process easier to complete.
Reduced Form Friction
Unnecessary fields were removed or simplified to reduce abandonment and keep users moving through the planner. Also added important fields to help quality leads more efficiently.
The Results
After launch, the redesigned planner generated 7,800+ trip planner submissions, becoming one of the primary drivers of new travel inquiries.
Trip Planner Conversions
The improved form experience led to a steady increase in completed travel requests from visitors planning trips to Hawaii.
Increase In Trip Planner Submissions
(1,067 → 6,769)
+ Total Trip Planner Inquiries Generated
+ Travelers Submitted Trip Requests
Operational Improvements
The redesigned trip planner created a smoother experience for travelers requesting itinerary assistance.
By simplifying the form and improving usability, Hawaii Aloha Travel was able to generate thousands of travel inquiries directly through their website.
