How to Create Smart & Effective Website Objectives to Achieve Business Goals

Businesses face many challenges daily. And some days it feels like you’re almost at the finish line but never quite make it. It can be quit frustrating. 

And to add to it, visual aesthetics in business are becoming increasingly crucial for your success to stand out from the growing competition. Having a website that gives your customers a bad impression of who your business and its mission is really just shooting yourself in the foot.

In this post, we’re going to discuss some key ways to keep your 2019 website objectives on track so you can feel confident your website is working for you and not against you!

Why Having a Website for Business More Important Than Ever

Small business owners in almost any, and every industry, need to develop high value marketing websites to help them sell their products and services and to help them raise awareness of their brand.

Make your online business presence part of your marketing plan; it will help your business grow.

In today’s social climate, aesthetic is becoming an increasingly crucial way to portray your brand’s identity and help you stand out from your competitors.

Design is the silent ambassador of your brand – Paul Rand 

Small businesses with a clean, beautifully-designed website leave a positive impression on potential customers. A good first impression can mean the difference between gaining business and losing it.

A professional website leaves a positive impression because it proves your business’ credibility. It instills faith in the customer that if you care enough to have a high-quality website, which, in turn, means your services will also be of a high standard. 

Let’s take a look at the numbers:

According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible or not. So it’s extremely important that your design looks professional.

Researchers from Stanford University say the design of a website is the most important decision factor when determining if a business is honest and trustworthy.

When determining these factors, researchers had words on many of the visual design elements like the layout, typography, white space, images, color schemes, etc.

Many said they found the websites more credible and professional when designed well and all elements were in their place.

Some said the more pleasing graphics, the higher-quality look, and feel of the site.

How often participants commented on various issues when evaluating the credibility of Web sites. Source

In this recent post published June 6, 2018, close to two-thirds of Americans now say they’ve bought something on Amazon, according to a new NPR/Marist poll. That is 92 percent of America’s online shoppers — which is to say, almost all of them.

More than 40 percent say they buy something on Amazon once a month or more often. In fact, when people shop online, they’re most likely to start on Amazon.

Image Source:

With the majority of the world’s population now online, you can think of your company website as your new storefront or “digital storefront”. And you can think of web designers as the new visual merchandisers, working hard to make your products and services look great online.

If your website takes all of these tangibles into consideration (more customers, better brand impression, reliable source of accurate business information, etc.) then you are likely to be leaps and bounds ahead of your competition.

Chances are they may not have a website that accomplishes any business goals other than holding their domain name.

How Do You Design a Website with Business Goals in Mind? 

Investing in a good website for your business that delivers tangible benefits for your company is always a solid business decision. Any opportunity you have to separate yourself above and beyond your competition in today’s competitive marketplace and stand out to your customer base is an opportunity you need to seize.

A website design can be key in helping or hindering a business’s efforts to achieve their marketing goals and can help a business excel online… so long as it’s thought about at the start of the project.

However, there is more than just designing a pretty website. There are some important conversion factors to keep in mind I want to share with you.

8 Actionable Tips to Improve Your Website Objectives

1. Spend time figuring out who your target market is

Your target market is a definitive group of people you want to influence with your marketing message, in the simplest form. The goal is to create a clear vision of who your target group is so you will understand where and how to reach your potential customers.

2. Write crystal-clear calls to action

Are you making sure your calls to action are clear, easy to read, and engaging?

Your calls to action should clearly tell your user what you want them to take action on and persuade them to actually take that action. If you want more subscribers, lead magnet downloads, or inquiries you have to make sure you are testing your CTA’s till you find a winning formula that converts.

3. Focus on usability

From navigational menus, forms, links, to images, content, and videos, your website should help your users take the necessary steps they need to take to accomplish what you want them to take action on.

An efficient website takes the steps to enable its guests to find the information or resources that they need as quickly and economically as possible, without wasting time or effort.

4. Simple design can be your best friend

Have you noticed the most successful businesses have the simplest looking branding? There’s a science behind choosing the right color palette, fonts, and visual aesthetic of your business and a simple design will help your customers efficiently use your website.

5. Visual hierarchy is more important than you think

Large chunks of text do not read well, at all. That is because people are visual thinkers and in order to process the information efficiently you need to break it up to digestible pieces of content so people can retain the information much easier.

Try reading a 10 line paragraph with ease and get back to me. Not going to happen!

6. Optimize your images from the start

Over time, your images will start to take up a lot of data on your site so it’s important to start to optimize your image from the beginning.

Things like properly sizing your images, reducing file size, choosing the right file type, and naming your images are important and largely underutilized by many websites.

7. Focus on mobile friendly design

70% of internet traffic comes from mobile phones so it’s crucial your website translates across mobile devices. Your site needs to fully interact with your customers, so make sure every aspect of your website is mobile friendly and bask in the glory of your customers know you care about their experience.

8. Show your customers some social proof

Add a bit of credibility to your site by adding reviews or testimonials. But don’t go overboard on this. It’s very easy to add too much social proof and make yourself seem like you’re just boasting.

And no one likes a boaster! Add customer photos when appropriate to add more trust and credibility to your business.


I hope you found a few tidbits and takeaways in this post you can use in your business.

If you spend a little time on optimizing your website to create website objectives to meet your business goals you will be doing yourself a huge favor by avoiding the pitfalls I see many businesses face with web design in today’s business.

If you need a new website or planning a redesign, contact us today and discover how we can design a powerful website that will help you move the needle forward in your business.


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