Branding Intake Form

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- Step 1 of 8

Name *

First

Last

Email *

Business or Organization Name *

What does your business/product do? *

What problem do you solve for your customers?

Who are your 3 main competitors (direct or indirect) What do you like about their presence? What do you dislike about this brand identity?

What about your background, product, or services sets you apart? Why should prospects buy from you or engage with you?

Is there a unique story behind your business, business name, or logo? If so, elaborate.

Describe the voice and tone of your company's marketing personality using adjectives:

Describe (in adjectives) what your company personality is not:

Describe your ideal customer:

What is the primary message you want to convey to your customers?

If you have an existing brand/identity, why isn't it working for you?

Do you have specific guidelines do's and don'ts about the colors, elements etc used in your brand identity?

Please share 3 brands that inspire you. What do you like best about them?

Please share 3 brands/logos that you thought were weak, and what made you feel that way.

Using 5 adjectives or short phrases, describe your brand's desire look and feel.

Do you have any market research about your ideal client or your product/business that you can share with us?

share (direct your

Who are the decision makers on this project? What is the turnaround time or making a decision?

What timelines are you looking at for this project? What is your budget?

Does any of your current material need to be updated to match the new brand identity?

Website / URL

Phone

How did you hear about my services? *