Across the Lion needed a complete re-brand as they transitioned from their old look into a fresh and modern vibe. After we did our initial research, we selected the typography and brand colors we felt would be simple, yet attention-grabbing. We didn't want to create another logo with a "stock" vector lion so we decided to hand draw it from scratch, then transferred it over to Illustrator. From there, we designed their business blueprint and style guide to assure all design assets are on brand across all platforms.