Consciously Unbiased
CASE STUDY
Consciously Unbiased
Web Design, LMS Development, and Digital Strategy for a Leading DEI Consulting Firm
Project Snapshot
| Client: | Consciously Unbiased |
| Industry: | DEI Consulting, Training & Certification |
| Launch: | 2024 |
| Services: | Website Redesign • Custom LMS Development
• Content Strategy • User Experience Optimization |
"We’ve been working with Lance and Candyce for several years, and they've been fantastic in redesigning our website to make it both attractive and functional. Their ongoing management ensures our site always runs smoothly, and their targeted SEO efforts have significantly increased our visibility. Lance and Candyce feel like an essential part of our team and would recommend them for all things web development and graphic design."
Anita S.
CEO, Consciously Unbiased
CASE STUDY
Consciously Unbiased
Web Design, LMS Development, and Digital Strategy for a Leading DEI Consulting Firm
The Challenge
Consciously Unbiased had established themselves as a respected voice in workplace inclusion, but their digital presence wasn't reflecting their expertise or market position. The existing website failed to clearly communicate their comprehensive service offerings, and potential clients struggled to understand their certification programs and training solutions.
Key Issues:
- Unclear service communication and value proposition
- Poor digital brand representation vs. market expertise
- Confusing certification program structure
- Weak online client acquisition funnel
What We Built
We created a complete digital ecosystem that positions Consciously Unbiased as the go-to resource for workplace inclusion. The new website serves as both a powerful marketing tool and a functional learning hub, seamlessly guiding visitors from initial awareness to program enrollment.
The custom learning management system became the centerpiece of their digital transformation, enabling them to deliver high-quality DEI education at scale while maintaining the personalized approach their clients value.
Our content strategy highlighted their thought leadership and media presence, establishing immediate credibility with corporate decision-makers who needed to see proven results before investing in DEI programs.
Our Approach
Redesigned their digital brand presence with a modern website that clearly communicates their mission, expertise, and comprehensive service portfolio.
Developed a custom LMS platform specifically tailored to DEI education, allowing seamless course delivery, progress tracking, and certification management.
Streamlined the user journey
from initial discovery through program enrollment, reducing friction and improving conversion rates.
The Results
The new digital platform transformed how Consciously Unbiased connects with and serves their audience. Website engagement increased by 35% as visitors could finally navigate their offerings with clarity and confidence.
The custom LMS opened entirely new revenue streams, allowing them to serve clients across the country without the limitations of geographic boundaries. Corporate clients now have immediate access to world-class DEI training, while individuals can pursue certification on their own schedule.
Most importantly, the enhanced digital presence elevated their brand credibility, positioning them as innovation leaders in a space that desperately needed modern, accessible solutions.
increase in website engagement
following the redesign and improved user experience (measured via Google Analytics tracking average session duration, bounce rate, and page views per session).
Scalable online education platform
enabling nationwide reach and flexible learning options.
Enhanced brand authority
through improved storytelling and clearer service communication.
Streamlined client acquisition
with optimized conversion paths for corporate partnerships.