Hawaii Aloha Travel
CASE STUDY
Hawaii Aloha Travel
Branding, UX/UI, and WordPress Development for a Leading Hawaiʻi Travel Agency
Project Snapshot
| Client: | Hawaii Aloha Travel |
| Location: | Honolulu, HI |
| Launch: | June 2025 |
| Services: | Branding · UX/UI Design · Custom WordPress Development |
“The new website finally reflects who we are. It feels local, professional, and so much easier for our clients to use.”
Bruce
Founder, Hawaii Aloha Travel
CASE STUDY
Hawaii Aloha Travel
Branding, UX/UI, and WordPress Development for a Leading Hawaiʻi Travel Agency
The Challenge
Hawaii Aloha Travel had grown into one of Hawaiʻi's top vacation planning agencies—but their old site didn't reflect it. The brand felt outdated, the site was cluttered and confusing, and it was nearly impossible for their team to update without breaking things. On mobile, the experience fell apart completely.
Key Issues:
- Outdated branding that didn't reflect their market position
- Confusing site structure with overwhelming dropdown menus
- Poor mobile experience affecting 70%+ of their traffic
- Backend management system that required technical expertise for simple updates
- Slow page load times impacting user experience and search rankings
Our Approach
We treated this project as a complete digital transformation—not just a visual refresh. Through discovery sessions with Hawaii Aloha's team, we identified their core user types and pain points, then rebuilt everything from the brand identity through the technical architecture.
What We Delivered:
Brand Identity Refresh
Clean, modern visuals rooted in authentic Hawaiian culture. We preserved the brand's established trust while updating it for today's digital-first travelers through our comprehensive brand identity design services.
User Experience Strategy
Developed distinct user flows for three primary traveler segments (honeymooners, families, and mature travelers) and streamlined the navigation to eliminate decision paralysis using proven UX design methodologies.
Mobile-First UI Design
Every page was designed to excel on mobile devices first, then enhanced for desktop—reflecting the reality that most vacation research happens on phones. Our responsive web design approach ensures optimal performance across all devices.
Custom WordPress Development
Built a fully custom theme with intuitive content blocks and interactive island maps that let visitors explore destinations visually before booking. The Hawaii Aloha team can now update pages, add content, and manage bookings without touching code through our custom WordPress development solutions.
Performance & SEO Foundation
Implemented comprehensive speed optimization, structured data markup, and technical SEO best practices to ensure strong search visibility from day one using our technical SEO optimization services.
Technology Stack
WordPress
(Custom Theme)
Beaver Builder
(Website Builder)
Figma
(UX/UI Design & Prototyping)
Yoast SEO
(Technical SEO Foundation)
PODS Custom Fields
(Flexible Content Management)
WPForms
(Form Management)
The Results
The new Hawaii Aloha Travel site launched on June 17th, 2025, and the results speak for themselves.
30-Day Performance Results
Just one month after launch, the technical optimizations and improved user experience are delivering measurable growth:
increase in organic traffic
(91,925 → 104,076 sessions)
growth in total keyword rankings
(66,849 → 70,524)
improvement in top 3 search positions
(91,925 → 104,076 sessions)
increase in Trip Inquiries
Sustained upward trajectory across all ranking tiers
Operational Improvements
Beyond the numbers, Hawaii Aloha's team now manages their website with confidence. Content updates that once required developer support are handled in-house, and the mobile-optimized booking flow is converting more visitors into customers.
The site now truly reflects their position as Hawaiʻi's premier travel planning agency—professional, local, and built for the modern traveler.
