Recommended Resources

Design Tools

• Adobe Creative Cloud apps: We use Illustrator, Photoshop, InDesign, XD and Acrobat Pro through Adobe Creative Cloud for all of our graphic design and web mockup projects.

CMS 

• WordPress: The world's most popular content management system, WordPress offers flexibility, a user-friendly interface, and a vast array of themes and plugins for customization. It's an excellent platform for creating and managing websites of all types and sizes.

WordPress Hosting 

• DreamHost: A reliable and affordable hosting service that's optimized for WordPress. DreamHost offers excellent customer support, easy installation, and a 100% uptime guarantee.

Website Builders 

• Beaver Builder: A flexible drag and drop page builder that works on the front end of your WordPress website. It's easy to use and offers a range of templates.
• Elementor: A powerful WordPress page builder with a live, front-end editing experience. It offers a wide range of design options and features.

WordPress Plugins Performance, Security & SEO 

• Asset CleanUp: Page Speed Booster: This plugin helps improve page load speed by reducing the number of HTTP requests and reducing the HTML code of the actual page.
• Cloudflare: A global network designed to make your website more secure and perform better. It offers CDN services, DDoS protection, and security features.
• Lightspeed Cache: An all-in-one site acceleration plugin, featuring an exclusive server-level cache and a collection of optimization features.
• WP Database Manager: This plugin allows you to optimize, repair, backup, and restore your database. It also supports automatic scheduling of backups and optimization.
• RankMath: An SEO plugin that helps you optimize your content for search engines. It offers a setup wizard, a user-friendly interface, and powerful features.
• YoastSEO: Another popular SEO plugin that provides comprehensive solutions for on-page SEO. It includes features like XML sitemaps, SEO previews, and content analysis.

Backups 

• Updraft Plus: A comprehensive backup solution for WordPress. It allows you to backup and restore your website with a single click, and supports scheduled backups and cloud storage.

Forms & Lead Generation 

• WPForms: A user-friendly WordPress form plugin that allows you to create beautiful contact forms, feedback form, subscription forms, payment forms, and other types of forms for your site in minutes.
• WP SMTP Pro: Email deliverability is a crucial aspect of WordPress lead generation. It ensures you don't have problems receiving form data and emails.

eCommerce 

• Woocommerce: A customizable, open-source eCommerce platform built on WordPress. It's perfect for those who want to start an online store or add shopping functionality to their website.

Marketing Software 

• Mailchimp: An all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. It's perfect for email marketing, ads, landing pages, and CRM.
• Semrush: A comprehensive toolkit for digital marketers, offering solutions for SEO, PPC, content, social media, and competitive research.

WordPress Training

•  WordPress Beginner: A free WordPress resource site for beginners. It offers easy to understand WordPress tutorials for mastering the basics and beyond.

Learning Management Systems (LMS) 

• LearnDash: A WordPress LMS plugin that allows you to create and sell courses, deliver quizzes, award certificates, manage users, download reports, and so much more.

Books and Publications 

• "Obvious Adams: The Story of a Successful Businessman" by David Ogilvy: This classic book emphasizes the importance of simplicity and clarity in advertising and marketing. A must-read for anyone in the creative industry.
• "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger: Provides insights into why certain products and ideas become popular. A great resource for understanding how to create content that resonates with your audience.
• "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath: Explores why some ideas stick and others don't. It provides practical techniques for making your ideas memorable.
• Execution: The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan: This book is a guide to understanding and applying the discipline of execution in a business context. It's a must-read for business leaders and entrepreneurs who want to transform their visions into reality.
• "Influence: The Psychology of Persuasion" by Robert Cialdini: Delves into the psychology behind why people say "yes" and how to apply these insights in real-world situations.
• "Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" by Steve Krug: A classic in the field of web design and usability. A must-read for anyone involved in website creation.
• "SEO 2023: Learn Search Engine Optimization With Smart Strategies" by Adam Clarke: Provides up-to-date SEO strategies and techniques. A great resource for anyone looking to improve their website's visibility in search engine results.
• "This is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin: Marketing guru Seth Godin offers a new perspective for the digital age, emphasizing the importance of empathy, relevance, and storytelling in creating marketing that truly resonates with your audience.